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25 Creative and Eye-Catching Event Signage Ideas for Your Business

25 Creative and Eye-Catching Event Signage Ideas for Your Business

, by Ryan Delhoyo, 13 min reading time

When it comes to hosting events, creating a lasting impression matters. One of the most effective ways to achieve this is through innovative and memorable event signage. Not only does your signage guide your attendees, but it can also amplify your brand's presence and message. Here, we explore 25 event signage ideas that will surely leave an indelible mark on your audience.

1. Floor Graphics

Floor Graphics

Turn any floor into a creative canvas with custom floor graphics with anti-slip rated laminates and textures. Utilizing custom floor decals for directional arrows, brand logos, large immersive graphic images or branded floor mats, custom printed floor decals can surprise and delight attendees.

Tip: Custom floor graphics are especially useful for large events, helping to guide foot traffic with directional decals that can also be branded.

2. Standalone Tension & Retractable Banners

Standalone banners come in a variety of sizes and types, typically in the form of tension fabric banners and retractable banners. Both options are ideal for event signage due to their ease-of-transport as both can be broken down and put into lightweight carry bags. Furthermore, these banners are extremely easy to install, taking just a few minutes and one person to set-up. 

Tip: If you plan on hosting more events, save your tension display or retractable banner hardware as the graphic inserts can be updated and swapped out easily, saving you money on future events.

3. Fence & Barricade Banners

If you are hosting an outdoor event in a space with fencing or barricades, take advantage of the free freestanding structures utilizing fence or barricade banners. These banners can turn fences and barricades into canvases for your company, brand or organization. 

Tip: When planning an outdoor event, talk with the property ownership and security teams to determine if there will be accessible fences or barricades that you can use for additional branding.

4. 3D Lettering

3D Letering Signage


Add depth and dimension to your event space with large, bold 3D letter signs. These short or long-term 3D lettering signs, typically made from foam, aluminum or HDU, can showcase your brand name, the event's slogan, or any catchy phrase.

Tip: Place them at entrances or photo-op zones for added engagement.

5. Step & Repeat Banners

Step & Repeat banners and backdrops are commonly used event products that highlight your brand or event on either banner material or stretch fabric. Step & Repeats provide attendees with large backdrops for photo ops that can provide exposure when posted to their social media platforms. 

Tip: Place your Step & Repeat backdrops near the entrance to your event in a prominent position to garner the most attention and encourage attendees to take photos. 

6. Wall Murals

Wall Murals

Turn any wall into a visual masterpiece with custom printed wall murals. Custom wall murals can transform ordinary walls objects into captivating brand experiences that encapture the ethos of your brand or event.

Use Case: Create immersive experiences for customers or event attendees by wrapping your walls with custom branded graphics and designs.

7. Lightbox Signage

lightbox signage

Illuminate your message with backlit lightbox signs that can be mounted to floors or walls or hung from the ceiling. The LED lighting not only attracts attention to your sign’s graphics but also provides a sleek and professional look.

Idea: Use a freestanding lightbox in entryways to drive attention to important messages or branding. 

8. Eco-friendly Signage

eco-friendly signage

With sustainability being a top concern, using eco-friendly materials for your signs can send a powerful message about your brand's values. Using the latest UV print technology to minimize waste and excess materials benefits both your budget and the environment.

Tip: Opt for wooden frames, recyclable materials like falconboard, or signs made from biodegradable materials.

9. Floating Banners

floating signage in events

Suspend your messaging from the ceiling of your event space with floating signage and banners. Floating, ceiling hung banners can provide a 360-degree view and hang above walkways to ensure maximum visibility and attention.

Practical Insight: This is especially effective in crowded events where floor space might be limited.

10. Chalkboard and Whiteboard Signage

Chalkboard and Whiteboard Signage

Give a personalized touch by using chalkboards or whiteboards. They can be updated in real-time, making them perfect for agendas, schedules, or even menu boards.

Bonus: Encourage attendees to leave their thoughts or messages for an interactive experience.

11. Transparent LED Screens

Transparent LED Screens

Merge digital content with the physical environment. New technology utilizing Transparent LED screens can showcase videos or graphics while allowing the backdrop (like a stage or product) to remain visible.

Example: Use it to overlay product details during a product launch event.

12. Augmented Reality (AR) Signage

<iframe width="560" height="315" src="https://www.youtube.com/embed/2pFNXS9jeSM?si=SZy09UXgGRta-b8Y" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>

Leverage AR technology to provide immersive experiences. Attendees can use their smartphones or AR glasses to interact with these signs or branded environments.

Use Case: Display AR signposts that come to life with animations, videos, or 3D models when viewed through an AR-enabled device.

13. Entrance Signage

Entrance signage is a great way to set the tone for your event, providing impactful branding opportunities and wayfinding solutions. Capitalize on retractable banners, step & repeat backdrops and more to excite attendees as they enter your event!

Use Case: Add retractable banners to your event entrance to highlight your brand, display they event’s agenda, and direct attendees to their designated areas.

14. Stair Wraps

Stair Wraps

Stair riser wraps are a unique way to create eye-catching branding on surfaces that would typically be untouched. Add bold, impactful text to the risers of each step to guarantee they are noticed as attendees focus on walking up the stairs!

Idea: Put your event logos, slogans, and other branded copy on your stairs to create a step & repeat-like effect.

15. Hanging Banners

Hanging Banners

Hanging a large banner from the ceiling of your event space can be a showstopper that attendees will want to post to their social media. Smaller hanging banners can be used to highlight different areas within your event space that attendees can view from a distance. 

Idea: Put your event logo on the largest banner you can fit in your space to create eye-catching branding. 

16. Directional Signs

Directional Signs

Event directional signs play a crucial role in guiding attendees seamlessly around a venue, enhancing the overall experience. By providing clear, easy-to-follow directions, these signs help prevent confusion and congestion, ensuring smooth traffic flow. Additionally, well-designed directional signs reinforce the event's branding, contributing to a professional and organized ambiance. 

Ideas: Use a combination of poster frames, sign holders and retractable and tension fabric banner stands to direct audiences with unique products. 

17. Backlit SEG Lightbox Towers

Backlit SEG Lightbox Towers

When hosting or presenting at an event, backlit SEG lightbox towers are a great way to attract attendees to your brand’s messaging. With internal LED lighting, these towers glow and shine providing a beautiful branded tower that captures attention at a higher rate than non-illuminated signage. 

Ideas: If you have a booth at a conference or trade show, consider SEG lightboxes to highlight your most important products.

18. Podium Signage

Podium Signage

Podium signage is a simple and cost-effective solution to bring validity and professionalism to your event or conference. These signs are typically made from wallet-friendly materials like foamboard or PVC and attached to the podium with double sided tape. 

Tip: Choose a color for the background of your podium sign that contrasts with the podium’s finish to make your logo pop.

19. Wall & Window Decals

Wall & Window Decals

When hosting an event or conference, the walls and windows of your event’s location are prime spots to add branded graphics that will “wow” the audience. Windows can be wrapped with your event’s colors and logo, both transforming the inside of your space while also attracting attention from the outside of the venue. Walls decals and murals with important brand messaging create an immersive environment where attendees experience your brand’s ethos all around them. 

Tip: Use creative and colorful graphics on your event’s windows to attract visitors who otherwise wouldn’t have known about the event.

20. Coroplast Signs

Coroplast Signs

If you’re looking for cheap but effective event signage, coroplast is the perfect signage material for you. Coroplast is a versatile material that can be used for lawn signs, standees, handheld signage and toblerone style signs.

Tip: Focus your heavy spending on branding the most important areas of your event space and use cost-effective coroplast signs for secondary branding opportunities.

21. Vehicle Wraps

Vehicle Wraps


You’ve probably heard of the effectiveness of permanent vehicle wraps for garnering attention towards your company as your employees drive around, but temporary vehicle wraps are also extremely effective event branding solutions. Using a temporary vinyl, you can add full or partial wraps to your vehicle or seasonal and event inspired decals that are cheaper than long-term wraps. 

Tip: Wrap a vehicle with your event’s branding and park it near the venue’s entrance to guide attendees to the event with a fun and eye-catching branded solution.

22. Lawn Signs

Lawn Signs

Lawn signs, also referred to as yard signs, are extremely cost-effective when produced in bulk and offer a variety of benefits for your event. Lawn signs can be used to canvas local streets with your event information days or weeks before the event to attract attention and are great for guiding attendees towards parking and other outdoor attractions.

Tip: Before your event, plan out how attendees will get around the outdoor areas and create a map marking what directional signs will be needed and where to guide visitors and simplify their experience.

23. Branded Flags

Branded Flags

Custom printed advertising flags, also known as feather flags, come in a variety of shapes and sizes. These flags are vertical and can be as tall as 16’ high making them visible from long distances as they wave in the wind and display your branding.

Tip: Feather flags are designed to garner attention from a distance. To make them as effective as possible, use a bright, impactful background color and large block lettering that is easily visible from far away.

24. Branded Tents

Branded Tents

Branded tents are both impactful visually and effective in protecting your event workers and crowds from harsh sun or precipitation. Custom printed tents come in a variety of sizes, commonly 10’x10’ and 20’x10’ and can be accessorized with printed tent walls, banners hung from the frame, and rigid post wraparounds. 

Tip: Adding a custom printed back wall to your tent shields your table from winds and offers a massive branding opportunity. 

25. Interactive Digital Signage

Interactive Digital Signage

In this age of technology, why stick to static signs? Interactive digital signs, equipped with touch screens, can guide attendees, provide information, and even capture data. 

Example: Use interactive signs for live polls, feedback collection, or a virtual event map that attendees can navigate.

Where can I order event signage?

If you're in search of reliable signage for your upcoming event, Signs To Print is the perfect solution for all your event signage needs. With their unparalleled expertise and commitment to high-quality products, Signs To Print offers a wide array of customizable signage options to cater to various events. From vibrant welcome signs and directional signage to informative displays and safety instructions, Signs To Print delivers professional and eye-catching solutions that are bound to leave a lasting impression on your attendees. Their attention to detail, use of premium materials, and timely delivery make them a trusted choice for event organizers looking for seamless and effective signage solutions. Trust Signs To Print to elevate the visual appeal and functionality of your event signage, ensuring a smooth and memorable experience for all participants.

Enhance the Attendee Experience with Event Signage

Signage is more than just a tool for direction or brand display; it's an opportunity to create memorable moments and deep connections. Whether you're hosting a small business meetup or a large-scale conference, infusing creativity into your event signage can significantly enhance the attendee experience. 

**Remember:** The goal isn't just to be seen, but to be remembered. Choose the signage ideas that resonate most with your brand and event theme, and watch as they transform your event space into a dynamic and engaging environment.


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